How we help you navigate the supplement jungle

formulations, made for a variety of different personalities

One for all, and all for one. Just not when it comes to multivitamins.

online vitamin test that gives you a personal recommendation

Demography, diet and lifestyle tells us what we need to know in order to provide a recommendation.

days between fresh refills delivered directly to your front door

Supplements are like a pension scheme for your body. It takes consistency and time.

Good food, sleep and exercise. And then the extra 5%.

Dietary supplements are a just that. A supplement, not a replacement.

But when our day starts with a healthy supplement, it tends to continue that way. Healthy we mean. Another glass of water, an apple instead of a pastry, and the phone on "do not disturb."

You get the drill.

Our products

Personalised multivitamin

15 different formulations of vitamins and minerals tailored to different lifestyles.

Algae Oil

A vegan and sustainable source of the essential omega-3 fatty acids EPA & DHA.


An iron supplement with added vitamin C for enhanced absorption.

Quality supplements sourced from local supplyers

Certified and quality-assured production.

With over 20 years of experience, our manufacturer brings extensive knowledge to crafting high-quality supplements.

Developed in Denmark. Produced in Germany.

Our formulations are developed in Denmark and manufactured in Germany. All raw materials are sourced from trusted, quality controlled European suppliers.


Proudly IFS-certified, our subcontractor has delivered over 500 million capsules annually to more than 200 customers.

Sustainable refills. Every month.

Your first month includes a glass jar for your supplements. All future deliveries consist of a pure plastic pouch with fresh supplies. The pouch is recyclable and an eco-friendly way to using our supplements.

First month - Startkit

  • 30 days supply of supplements
  • Refillable glass jar (worth 45 DKK)
  • Habit tracker
  • Stickers to use a visual cues for other habits

Subsequent months - Refills

  • 30 days supply of supplements
  • Fresh monthly habit tracker

Berthe's formulation

33 years old and flexitar

As a flexitarian mother, you could already say that Berthe has got her hands full. On top she’s trying to grow professionally, dining out, captaining her football team and managing family events with her 3 older siblings. A 21st century power woman, with busy days full of fun, joyfull moments and routines. And who’s to say what the future brings. Maybe a family expansion?


D3 // K2 // B9 // B12

Add ons

Algae oil

Albert's formulation

31 years and hobby athlete

Albert dreamed of becoming a professional footballer. He probably still does. But for now he's doing strategies for a swiss medical company. He loves all kinds of sport, exercise and competition and consumes numerous kilometres on his road bike 5-7 times per week.


B6 // D // K2 // Magnesium // Zink

Add ons
Algae Oil

Frequently asked questions


Can I cancel anytime?

Yes. If you don’t like the party, we won’t keep you here. But we hope you’ll come back later.

Can I skip, or delay, a shipment if I haven’t finished my last one?

Yes. Our worst fear is that you build up a stock. You can pause, postpone or reschedule your subscription at any time from your profile page. We also send you reminders about any upcoming orders, with a magic link to your profile so you can easily manage it if needed.

What’s the delivery time?

We are able to deliver your products within 2-4 working days. Delivery for subscription orders is free.

Is it only sold on subscription?

For the time being, then yes. It takes time to fall into new routines, and we aim at being your long time partner in that game. For supplements - and good habits in general.

What if I’m unhappy with my product?

Step one is to let us know at Step two is, most likely, to get your money back. However, please read our return policy before any inquiries.


Do all people need supplements?

No. The common understanding from many medical doctors is that a balanced diet should contain a sufficient amount of vitamins and minerals. And we’re not here to argue with that. But what is a balanced diet? And what about the exceptions to that rule? Like if you’re menstruating and losing a lot of iron once a month? Or trying to get pregnant? Or living in a country with limited sunshine for more than 6 months of the year? Those are among the questions we’d like to help you navigate.

Can you guarantee an effect?

The short answer is no. Most supplements alone rarely provide a noticeable benefit, but that’s not to say they aren’t beneficial. Vitamins and minerals are essentials to your health. The definition of a vitamin even translates to ‘essential for normal growth'.

Our supplements are pro-active products meant to prevent deficiencies of certain vitamins and minerals. Given that it’s a pro-active product, and we tend to live a life with endless variables, it can be difficult to assess whether you feel different than if you hadn’t taken it - and if so, then it can be difficult to say why. ‘Cause maybe you also started drinking more water, getting more exercise, eating healthier or what not. But that’s exactly the nerve of our philosophy. We can’t promise that the actual nutrients will make you feel different, but we strongly believe that the derived effects will.

When do the products expire?

If stored in their air tight pouch, at room temperature, in a dry and dark environment, then both the multivitamin, algae oil and iron+C supplement will have a best before date at two years after their respective date of manufacturing.

Once opened, we recommend to consume the capsules within six months.

What time of day should I eat my capsules?

Given the chance that your multivitamin will contain fat soluble nutrients (K1, K2, E, D and A), then we recommend to eat your capules with a meal. If you eat breakfast - great! If not, maybe you should start? Or keep your vitamins close to the olive oil so you remember them at dinner.

We’d further recommend to eat the multivitamin and the algae oil together, but take the iron+C supplement at another time during the day.

Is every capsule uniquely designed for me?

While we do believe that every human is unique, we still tend to fall in to certain personas. We’ve made our formulations thereafter. This means that you might find someone else who has the same formula as you.