Iron supplement in its own capsule for enhanced absorption.
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A critical mineral, which many of us lack

Iron deficiency is more than common than we think. Large groups within the population have an increased need for iron, but an insufficent intake.

The relative need for iron is highest among newborns and infants, along with adolescents due to their heavy growth.

Most women also have an increased demand when in the childbearing age, as they either menstruate or have to transfer their iron to a little child in the belly.

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What function does iron have in the body?

Iron is an essential part of haemoglobin in the red blood cells and myoglobin in the muscles. Haemoglobin binds oxygen and carries it around the body through our blood streams. You could therefore argue that the most important function of iron is to transport oxygen around the body, so we don't get tired and our muscles can function properly. Iron also constitutes a central part of the enzymes that transport oxygen to the metabolic pathways (converting water, food etc. to the nutrients our body needs) in the liver, brain and endocrine organs.

What are nutritional sources of iron?

Iron exists in two versions; an easily absorbed version called heme iron, and a little more hard-to-get version called non-heme iron. The easily absorbed version only exists in animal produce such as red meat and shellfish. The non-heme version is typically found i leafy greens (e.g. spinach, broccoli, cale), nuts, beans and dried fruit.

How much iron do you need per day?

Men and women who doesn't menstruate should get at least 9 mg iron per day. Women who menstruate should get 15 mg iron per dat.Pregnant women should supplement with 30 mg iron per day (from pregnancy week 10)

Who's most likely to have an iron deficiency?

Women in the childbearing age. Studies have actually shown that around 75% of danish women, in the childbearing age, have too low levels of iron. Vegetarians, vegans and, mostly women, athletes might have an increased risk of iron defeciency. Blood donors or elderly people with an unbalanced diet too.

How can I avoid iron deficiency?

We cannot stress the importance of a balanced diet. To ensure a recommended intake of iron, then you should focus on the readily available type (heme iron), found in animal products. If that isn't an option, then you would want to ensure a steady intake of leafy greens, beans and legumes - preferably eaten with sources of vitamin C for an increased uptake.

How can I tell if I have a deficiency?

As iron helps transport oxygen around the body, then you would feel a lack of iron through fatigue and tiredness. Two things that can be due to a lot of different things, but if you feel it, in a severe degree, over a longer period and with no particular reason, then lack of iron could be an option. For instance, then recent studies showed that women with lack of iron experienced a general increase in energy and muscle strength, after increasing their iron intake (e.g. through supplements).

A simple recipe

We have added a prime source of vitamin C to our iron supplement.


Vigtig bestanddel af de røde blodlegemer, som transporterer ilt rundt til alle kroppens celler


Vitamin C

Øger optageligheden af jern væsentligt og bidrager til et normalt fungerende immunforsvar


Fun fact

Spinach contains more iron than red meat

Per 100 g that is. Of cause, there is a difference between (heme vs. non-heme), but we do think that it's a bit of a fun fact anyway. Maybe Popeye wasn't completely wrong.


Frequently asked questions


Do all people need supplements?

No. The common understanding from many medical doctors is that a balanced diet should contain a sufficient amount of vitamins and minerals. And we’re not here to argue with that. But what is a balanced diet? And what about the exceptions to that rule? Like if you’re menstruating and losing a lot of iron once a month? Or trying to get pregnant? Or living in a country with limited sunshine for more than 6 months of the year? Those are among the questions we’d like to help you navigate.

Can you guarantee an effect?

The short answer is no. Most supplements alone rarely provide a noticeable benefit, but that’s not to say they aren’t beneficial. Vitamins and minerals are critical to optimal health. The definition of a vitamin even translates to ‘essential for normal growth.

Our supplements are pro-active products meant to prevent deficiencies of certain vitamins and minerals. Given that it’s a pro-active product, and we tend to live a life with endless variables, it can be difficult to assess whether you feel different than if you hadn’t taken it - and if so, then it can be difficult to say why. ‘Cause maybe you also started drinking more water, getting more exercise, eating healthier or what not. But that’s exactly the nerve of our philosophy. We can’t promise that the actual nutrients will make you feel different, but we strongly believe that the derived effects will.

When do the products expire?

If stored in their air tight pouch, at room temperature, in a dry and dark environment, then both the multivitamin, algae oil and iron+C supplement will have a best before date at two years after their respective date of manufacturing.

Once opened, we recommend to consume the capsules within six months.

Are all the vitamins and minerals organic?

Our manufacturer have obtained the european certification for import and processing of dietary supplements, but as only a few vitamins and minerals are available in organic raw form, then we can’t label the products to be organic.

At what time of day should I eat my capsules?

Given the chance that your multivitamin will contain fat soluble nutrients (K1, K2, E, D and A), then we recommend to eat your capules with a meal. If you eat breakfast - great! If not, maybe you should start? Or keep your vitamins close to the olive oil so you remember them at dinner.

We’d further recommend to eat the multivitamin and the algae oil together, but take the iron+C supplement at another time during the day. to appear when the content is expanded

Is every capsule uniquely designed for me?

While we do believe that every human is unique, we still tend to fall in to certain personas. We’ve made our formulations thereafter. This means that you might find someone else who has the same formula as you.


Can I cancel anytime?

Yes. If you don’t like the party, we won’t keep you here. But we hope you’ll come back later.

Can I change my formulation at a later point?

Yes. In order to update your vitamin profile, you just take the test again. It’s accessible from your profile page.

Can I skip, or delay, a shipment if I haven’t finished my last one?

Yes. Our worst fear is that you build up a stock. You can pause, postpone or reschedule your subscription at any time from your profile page. We also send you reminders about any upcoming orders, with a magic link to your profile so you can easily manage it if needed.

What’s the delivery time?

We are able to deliver your products within 2-4 working days. Delivery for subscription orders is free.

Is it only sold as a subscription?

For the time being, then yes. It takes time to fall into new routines, and we aim at being your long time partner in that game. For supplements - and good habits in general.

What if I’m unhappy with my product?

Step one is to let us know at Step two is, most likely, to get your money back. However, please read our return policy before any inquiries.