Louis Bendixen

Ex Pro Cyclist

Meet Louis Bendixen. A former professional cyclist building his next chapter with the same competitive drive.
After ending his professional cycling career, Louis has started studying Marketing Management in Copenhagen. He trains whenever he can, before or after classes, and continues to push himself, just as he always has.
We’re proud to support him as he balances studies, training, and new ambitions.

Louis is a new Good Athlete, and when he’s chasing his new chapter, he’s got GoodDay™ electrolytes in his bottle cage.

@louisbendixen

In professional cycling, I learned that mental toughness matters just as much as physical strength, especially when you are under pressure.

What's up?

After retiring as a professional cyclist, I set new goals, moved on to the next chapter, and just completed my first semester of Marketing Management at Copenhagen Business Academy. I make time for training whenever possible, whether it's before or after classes.

What makes you an athlete?

For me, it's the routine and the mindset. Training consistently, pushing my limits, and coming back stronger after setbacks.

In professional cycling, you learn that mental toughness matters just as much as physical strength, especially when you are under pressure.

What’s the last good thing
you bought for yourself?

Concert tickets, with afrobeat legend Burna Boy.

Lastly, who should we follow and why?

My former teammate from Uno-X, @jonas.abrahamsen. He shares a unique behind the scenes look at daily life as a professional cyclist, and it's easy to draw inspiration from his content.