An evening recovery ritual for active bodies. Limited batch November 27.

Say GoodBye to chunky capsules

Magnesium bisglycinate is all the fuzz. Chelated magnesium bound to glycine, gentle on the stomach, high in bioavailability. The catch is density - only about a tenth of the weight is magnesium, so a real dose means a big capsule, usually three.

We’ve found that the habits that stick are usually quite tasty. So we made GoodNight. A yuzu-ginger powder, with magnesium bisglycinate, L-theanine from Green Tea and myo-inositol. Stirred into a glass of water. Hot or cold. Whichever your evening calls for.

A good night starts with good habits

Sleep is our best recovery tool, yet the one with the most moving parts.

Phone out of the bedroom, an alarm clock that isn't a screen, a bedtime you actually keep. Small habits that are easy to drop.

GoodNight is the one that anchors them: a glass in the evening, every evening, so the rest of the routine has something to hang on to.

Join our sleep study

The ask is simple: you track your sleep already. We give you our product. We measure the effect afterwards.

 Sign up for the study

Frequently asked questions

What are the ingredients?

Three actives per 200 ml serving: magnesium 250 mg (as bisglycinate and malate), L-theanine 200 mg (from green tea) and myo-inositol 2,000 mg (there for taste and texture). Flavoured with natural yuzu and ginger extract, sweetened with stevia. No sugar, no caffeine, 4 kcal per 100 ml.
Can I drink it hot and cold?

Yes. GoodNight works in hot or cold water. While it has a nice taste on its own a pro tip is to mix with a herbal tea of your choice - chamomile, rooibos, mint, whatever you'd normally drink in the evening. One thing we'd skip: anything caffeinated. Not because it breaks the product, but because it breaks the point.
What benefits are there to the waitlist?

You get in first. The first batch is limited, and the waitlist gets 24 hours of early access before we open to everyone else. You'll get one e-mail with the link the moment it opens.
What format does GoodNight™ come in?

Two. A pack of 20 single-serving sticks (for the bag, the travel kit, or trying it out) and a 40-serving jar of loose powder with a scoop, for the nightly ritual at home. Same formula, same yuzu-ginger, just a question of how you use it.
When will it ship?

First batch ships late November. Early access opens 24 hours before public launch, and orders go out from Copenhagen in the order they come in. Delivery within Denmark is typically 1-3 working days.