When pregnant or breastfeeding, you need a little extra. We know that.

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A daily routine of 3 products

Personal multivitamin

Your personal foundation of vitamins and minerals.

Algae oil

A vegan and sustainable source of Omega-3 fatty acids.


Iron supplement in its own capsule for enhanced absorption.

How it works

Sabrina's formulation

30 years old mother and pregnant (again)

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Natural quality

Plant based capsules made from starch

The multivitamin- and iron supplements are both wrapped in HPMC - a modified cellular starch, exstracted from plants. The algae oil is contained in a gelatine derived from micro algaes.

Based on the collective nordic research

Our formulations are based on the recommended intake levels stated in the Nordic Nutritional Recommendations (NNR). A joined publication by the nordic countries collecting the collective research within vitamins and minerals.

Certified production facilities

We’ve chosen to stand on the shoulders of giants (being established european suppliers). This way we can deliver the best quality available while focussing on giving you the best advice, formulation and experience as a customer.

Sustainable refills.
Delivered when needed.

We ask before we ship. No excess stock, please.

Pouch is made of plastic, and only plastic.

Shipping bag is made from paper, and only paper.


Frequently asked questions


Can I cancel anytime?

Yes. If you don’t like the party, we won’t keep you here. But we hope you’ll come back later.

Can I change my formulation at a later point?

Yes. In order to update your vitamin profile, you just take the test again. It’s accessible from your profile page.

Can I skip, or delay, a shipment if I haven’t finished my last one?

Yes. Our worst fear is that you build up a stock. You can pause, postpone or reschedule your subscription at any time from your profile page. We also send you reminders about any upcoming orders, with a magic link to your profile so you can easily manage it if needed.

What’s the delivery time?

During our pre-order period we have between 4-8 weeks delivery time. Good things take time, we’ve learned.

Is it only sold on subscription?

For the time being, then yes. It takes time to fall into new routines, and we aim at being your long time partner in that game. For supplements - and good habits in general.

What if I’m unhappy with my product?

Step one is to let us know at hello@good-habit.co. Step two is, most likely, to get your money back. However, please read our return policy before any inquiries.


Do all people need supplements?

No. The common understanding from many medical doctors is that a balanced diet should contain a sufficient amount of vitamins and minerals. And we’re not here to argue with that. But what is a balanced diet? And what about the exceptions to that rule? Like if you’re menstruating and losing a lot of iron once a month? Or trying to get pregnant? Or living in a country with limited sunshine for more than 6 months of the year? Those are among the questions we’d like to help you navigate.

Can you guarantee an effect?

The shorts answer is no. Most supplements alone rarely provide a noticeable benefit, but that’s not to say they aren’t beneficial. Vitamins and minerals are critical to optimal health. The definition of a vitamin even translates to ‘essential for normal growth.

Our supplements are pro-active products meant to prevent deficiencies of certain vitamins and minerals. Given that it’s a pro-active product, and we tend to live a life with endless variables, it can be difficult to assess whether you feel different than if you hadn’t taken it - and if so, then it can be difficult to say why. ‘Cause maybe you also started drinking more water, getting more exercise, eating healthier or what not. But that’s exactly the nerve of our philosophy. We can’t promise that the actual nutrients will make you feel different, but we strongly believe that the derived effects will.

When do the products expire?

If stored in their air tight pouch, at room temperature, in a dry and dark environment, then both the multivitamin, algae oil and iron+C supplement will have a best before date at two years after their respective date of manufacturing.

Once opened, we recommend to consume the capsules within six months.

Are all the vitamins and minerals organic?

Our manufacturer have obtained the european certification for import and processing of dietary supplements, but as only a few vitamins and minerals are available in organic raw form, then we can’t label the products to be organic.

What time of day should I eat my capsules?

Given the chance that your multivitamin will contain fat soluble nutrients (K1, K2, E, D and A), then we recommend to eat your capules with a meal. If you eat breakfast - great! If not, maybe you should start? Or keep your vitamins close to the olive oil so you remember them at dinner.

We’d further recommend to eat the multivitamin and the algae oil together, but take the iron+C supplement at another time during the day.

Is every capsule uniquely designed for me?

While we do believe that every human is unique, we still tend to fall in to certain personas. We’ve made our formulations thereafter. This means that you might find someone else who has the same formula as you.

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